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The Only Judge Of Marketing

The Only Judge Of Marketing

There’s only one way to judge your marketing. Can you guess what it is? If you said response you’re right. Bonus points if you said people rushing to give you money. After all a business isn’t a charity. You market to get customers. You market to...
Before Your Chase New Clients Do This

Before Your Chase New Clients Do This

Businesses are obsessed with chasing new clients. And I understand it. But often it comes at the expense of ignoring all the upside you already have. So, I always advise maximise before you multiply. Most businesses have a plan that is incomplete. You already have a...
Safe Marketing Is Boring

Safe Marketing Is Boring

No one knows for sure how much marketing we are exposed to each day. But the best estimate is between 4,000 and 10,000. Now that’s a wall of noise. For most people it feels like their brain will explode. So, we have trained ourselves to tune it out as much as...
I’m Ignoring You

I’m Ignoring You

Our mental space is precious. We have to protect it. Our brains use a lot of energy. So, we can’t be paying attention to everything that tries to grab it. The overload feels like a threat to our survival. So, we’ve trained ourselves to ignore as much as...
Marketing Lessons From Memes

Marketing Lessons From Memes

I’m fascinated by memes. They have so much power. But why? And what exactly is a meme? My research suggests Richard Dawkins first coined the term, and it had nothing to with what we know as memes. The definition is two parts. an idea, behaviour, style, or usage...