by admin | Aug 8, 2024 | Copywriting Tips
We coast along in a waking trance. This is bad news for marketers because you need to get attention before you can get a client. So you have to break the trance. Do something they don’t expect. It might be a bold claim. It might be humour. It might be brutal and...
by admin | Jul 18, 2024 | Copywriting Tips
If I start waffling now, I’ll lose you. If I keep going, you’re gone and you aren’t coming back. You want me to get to the point. The essence of what I’m saying. The essence of what I can do for you. Guess what your clients want that too....
by admin | Jul 12, 2024 | Copywriting Tips
It takes a huge effort to get someone over the line to buy your thing. There’s a lot of perceived risk around making a bad choice. It can leave someone feeling a bit like… The last thing you want is someone doubting their choice. You want them to feel as...
by admin | Jul 4, 2024 | Copywriting Tips
Legendary copywriter Gary Halbert said this when asked what advantage he wanted for his fictitious hamburger stand. The only advantage I want is a starving crowd. After all you can’t sell food to people who aren’t hungry. Nor can you sell what you’ve...
by admin | Jun 27, 2024 | Copywriting Tips
If your sales are lower than what you want it’s probably because your offer sucks. I make no apologies for being harsh. I’ve looked at thousands of markets and a great offer is like a unicorn, rarely seen. If you don’t have a great offer people just...
