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Framing.

Framing allows you to have the conversation you want to have; in the way you want to have it.

Framing is choosing the words you will use to have a conversation with your clients.

The best politicians are great at it.

The best movements are great at it.

Religions are great at it.

Twitter is a wonderful place to study framing. Look at what’s trending. The popular Hashtags are things that resonate with enough people at that moment.

Framing is most powerful when it resonates with the strong beliefs of a significant group of people.

The more you study it, the more you will be on the way to becoming a powerful persuader.