Most marketing misses the mark.
Often because the marketer doesn’t know what the mark even is.
It’s because you fail to say something interesting, to someone who is potentially interested.
The worst offenders are.
Billboard ads.
In shopping centre ads.
Retail point of sale, especially shop windows.
But the list of offenders is longer than the character allowance for this article.
Here’s what I want you to know.
You must understand what each piece of marketing is designed to do.
Then it must do that.
Now that’s bleeding obvious. Or is it?
Based on spending a lot of time looking the answer is that it can’t be, because hardly anyone does it.
You have to demand better of your marketing.
You have to demand results.
This needs to apply to anyone creating marketing on your behalf.
Hold them to the highest possible standards.
Demand great marketing.
Demand it.
If you do, I promise you’ll crush your competition because they won’t.