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The valuable copywriting lesson from South Park. You can learn it even if you hate the show.

Did you know episodes are made in just 6 days? I didn’t till yesterday.

Pretty amazing turnaround time.

But that’s now the lesson. The lesson is why they do it.

They are in the entertainment business and context is everything for that. So the fast turnaround means their jokes are relevant right now.

Your marketing also happens in the context of what’s going on right now. But you can turn it around even faster if you’re willing to do it.

The more your message relates to what’s going on in your clients brain, right now, the more impact it has.