“There’ll be no more talking to Who’s who are not!” Dr Seuss
Most marketing campaigns can be fixed by better understanding WHO you’re marketing to.
Not guesswork.
True understanding.
Deep understanding.
You should know your dream client as well, or better, than you know yourself.
But do you?
I’m going to say no.
Because I’ve seen your marketing.
It’s spray and pray marketing.
It needs to be laser focused at your who.
But before it can be you need to become a dream client archaeologist.
Dig up everything you can about them.
How they think.
What keeps them awake at night.
What they know, don’t know, about your product.
Whether they know they have a problem you can help them solve.
Whether they are ready to act on solution, or not.
What words they use when they talk about what you do.
Basically get out of your head.
Kill your assumptions.
And get to know them.
Then, and only then, can you create marketing that will make them them buy and keep coming back for more.
Get to it.