copywriting tips
I share my lifelong love of playing with words here. Anything I share has been proven to work consistently over time. Avoid tactics and learn the principles of persuasion and you’ll have a better business.
Safe Marketing Is Boring
No one knows for sure how much marketing we are exposed to each day. But the best estimate is between 4,000 and 10,000. Now that's a wall of noise. For most people it feels like their brain will explode. So, we have trained ourselves to tune it out as much as...
I’m Ignoring You
Our mental space is precious. We have to protect it. Our brains use a lot of energy. So, we can't be paying attention to everything that tries to grab it. The overload feels like a threat to our survival. So, we've trained ourselves to ignore as much as possible. If...
Marketing Lessons From Memes
I'm fascinated by memes. They have so much power. But why? And what exactly is a meme? My research suggests Richard Dawkins first coined the term, and it had nothing to with what we know as memes. The definition is two parts. an idea, behaviour, style, or usage that...
The Strange Way I Got The Idea For This Post
Inspiration. Waiting. Waiting. Still waiting. Too many people wait for inspiration, and it never comes. I've got a better idea. Pick a starting point. Here's what I did. I went to the explore page on Unsplash (free images site). I browsed the images and found this one...
Unf.ck Your Ads
This famous quote attributed to John Wannamaker is wrong. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” It's way more than half. Dave Trott says 89% of advertising isn't noticed or remembered. In simple terms 89 cents in...
Every Customer Has This Question
No matter your industry potential customers need a great answer to this question. Or they won't buy. Why should I buy from you? In fact, it's just one of the three big questions behind every sale. Why buy at all? Why buy from you? Why buy right now? But today let's...
Cut Fluff Ruthlessly
Your customers are smart. Your customers have seen all the marketing fluff before. They're trained to ignore it. They have to. We're drowning in marketing every day. A non-stop bombardment of B.S. Stuff you care about, and they don't. Social media is a prime example....
A Weird $1 Offer For YOU
I’m in your feed today to make you a weird offer you’ll at least remember – and hopefully might consider accepting. I’m a Marketer / Copywriter/ Purveyor of Awful Dad Jokes. I think I can come up with a range of ideas to help you make your marketing stand out and get...
The Most Valuable Copy Advice Of All Time
It’s Will from Cash Copy in this cheat sheet I share the greatest copywriting wisdom I've learned. It’s taken me over 30 years to study all the material and distil it down. You’re lucky because you just saved yourself 30 years. 🎉 Apply any tip and to make your copy...
Get My Weekly Marketing Secrets