copywriting tips
I share my lifelong love of playing with words here. Anything I share has been proven to work consistently over time. Avoid tactics and learn the principles of persuasion and you’ll have a better business.
Win The Battle For Eyeballs
People say attention spans are shorter than ever. Sure, the internet hasn't helped. But here's why they're wrong. There is one thing we can't live without. That's right we want to be entertained. We'll do anything to avoid problem. Don't believe me. Then watch people...
Ideas Need This
Your first marketing idea is rarely your best idea. You think it is though. And fair enough you came up with it right? Wrong. You need to come up with lots of marketing ideas. If you want one great one, come up with 50 ideas. Or 100. The deeper you go, the more gold...
8 Techniques of Propaganda With Examples
Propaganda is all about spreading ideas to influence people. These ideas could be to buy something, believe in something, or even support a cause. Propaganda uses a wide variety of techniques to make sure people remember the message and act on it. Here are 8 popular...
Perfect Smells Funny
It's a world of perfection. At least everyone pretends it is. Manicured influencers. Social media posts about how amazing your life is. But... Most people know it's all B.S. You've heard of too good to be true right? So has everyone else. So if you pretend your...
The Status Quo Is Your Biggest Enemy
It's incredibly hard to get someone to do something. Even if they want it. Even if they have a problem. It's hard to get out of the status quo. Status quo is familiar and comfortable enough for most people. As marketers, our job is to break someone out of it. The only...
Stop Doing Boring B2B Ads
Open your LinkedIn feed. I have something to share that's been bugging for me most of my adult life. Why do B2B marketers run ads that are utterly boring? Here's why I think it happens. You don't know any better. No one ever told that all business is human to human,...
The Secret Behind Every Great Headline
If you've ever clicked because of headline. If you're ever read something because of the headline. Then you know what it is. It's an interesting idea. The headline hints at an idea that either interests you or doesn't. If it does you read on. If it doesn't you go on...
Lessons From A 67 Year Old Tagline
This famous tagline was created in 1957. 'Have a Break. Have a Kit Kat' And it's still running. Why? It sticks. That's why. It's also a great idea. Associating a break with a Kit Kat. Actually slightly evil. But respect to the creator. Great marketing ideas stick....
Boring Marketing Must Die
I know it's scary to run marketing that is bold. But what's scarier is being ignored. And that's what you get when you run boring marketing. People tune out. I've heard this before. That's if they even noticed it to begin with. People think boring is safe. But having...
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