61 414 799 515 will@cashcopy.com.au

copywriting tips

I share my lifelong love of playing with words here. Anything I share has been proven to work consistently over time. Avoid tactics and learn the principles of persuasion and you’ll have a better business.

One Shot Only. What Do You Say?

One Shot Only. What Do You Say?

Imagine a million people just offered to wear t-shirts promoting your brand. What goes on it? You've only got up to 6 words. It needs to memorable. It needs to say something compelling. It needs to get someone to say, tell me more. Can you do it? That's the biggest...

read more
Doing This Guarantees Ad Failure

Doing This Guarantees Ad Failure

Most ads fail. There's the famous quote. I know half my ad dollars are wasted, I just don't know which half. I'm here to tell you it's WAY more than half. But why do ads fail? There are many reasons. But the main one is this. You don't have the right appeal in your...

read more
Why Lawyers Chase Ambulances

Why Lawyers Chase Ambulances

It's time to end the obsession with ideal client profiles. Why? Because they're just words on paper. There's no such thing as group that matches it. There may be people a bit like it. But ultimately business is about solving problems at a profit. So it's problems you...

read more
Would You Say That To A Friend?

Would You Say That To A Friend?

Asking this question instantly improves your marketing. Something weird happens when we sit down to create our marketing. We get all stiff and formal. We feel the need to impress. We decide to be overly creative. But when a potential client sees what you've done, they...

read more
People Have More Hang Ups About This Than Sex

People Have More Hang Ups About This Than Sex

Your job in business is to sell stuff at a profit. If you don't like that then get out of business. Yes, it means manipulating people to buy what you sell. But that's a good thing. Let me explain why. If you sell a product or service that genuinely gives people...

read more
Insecure? Use Jargon

Insecure? Use Jargon

Deep down you already know this. But here's what a study from Columbia Business School had to say. “Those who are insecure ‘dress up’ their words, believing it will make them appear smarter or cause others to take them more seriously.” - Adam Galinsky Certain...

read more
Marketers Are Getting Dumber Here’s Why

Marketers Are Getting Dumber Here’s Why

Dumb. Dumb. Dumb. That's where marketing is today and it's getting worse by the second. Data-driven marketing. AI. Automation. They all sound great. In theory they make life easier. But it's a false easy. Because easy doesn't always mean effective. The more we dig...

read more
Do Try This At Work

Do Try This At Work

You may have a boring product. You may have a boring service. But that doesn't mean your marketing has to be boring. I think you'd agree water is a pretty boring product. We all need but no one gets excited about it. So if you were going to enter the packaged water...

read more
Is Now Good?

Is Now Good?

I know it's not. In marketing timing is everything. As I write it's 3 days before Christmas. Most people have mentally checked out. They're thinking about Christmas. Or at least a few days off. If you have anything other than Christmas to sell forget it. Getting the...

read more

Get My Weekly Marketing Secrets