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copywriting tips

I share my lifelong love of playing with words here. Anything I share has been proven to work consistently over time. Avoid tactics and learn the principles of persuasion and you’ll have a better business.

The Must Have Marketing Goal

The Must Have Marketing Goal

In the obsession with technology and data we've forgotten the one marketing goal that matters. I'll share what it is in a moment but here's a hint. The goal is to get a response. But not just any response. Aim for astonishment. Your aim is to astonish them. Imagine...

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Declutter Your Marketing

Declutter Your Marketing

This is how interested potential clients in your rambling marketing message. Not very. You know why? Because they have lives to live. Demands on their time. Big problems to solve. All sorts of things going on and your marketing message is just an interruption. So at...

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Are Your Ads Invisible?

Are Your Ads Invisible?

Here's what your ads look like right now. But it's not your fault. You're doing the best you can. You're trying to keep it safe and professional. But what you can't see is everyone else is also doing that. This creates white noise. In a sea of white noise from all...

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Engaging A Marketing Agency Be Like

Engaging A Marketing Agency Be Like

First the hard sell. Then comes the emotional manipulation. Out comes the contract. And before you know it, you've engaged another marketing agency. But this time it will be different won't it? I hope so. But experience says no. Here's why. You're another number to...

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Obstacles Kill Your Sales

Obstacles Kill Your Sales

Have you ever tried to do business with your company? It can be an eye-opening exercise. Better still get someone who doesn't know you to try and do business with you. Watch what happens. You will find obstacles that you don't know are there. The easiest place is to...

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A Bold Compelling Point Of View

A Bold Compelling Point Of View

You're an expert on your industry. You know the good, the bad and the ugly. Your clients don't so they need your help. A bit of attitude. A bit of genuine honesty goes a long way to building trust. More so because almost no one does it. It's good to have a bold point...

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Later Never Comes

Later Never Comes

I'll get back to you on that. No, you won't. You'll forget. You'll get busy. You'll buy from someone else later. We can't wait till later for someone to make a buying decision. We have to give them compelling reasons to act now. Sure, if you need lifesaving surgery...

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Get Feather Ruffling

Get Feather Ruffling

Bland. Boring. Ignorable. That's the state of modern marketing. Why? Well because people are scared of offending someone. But you know what? Someone will always hate what you do. Once you know that it's freeing. Because if your marketing is to have a chance it needs...

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