Marketing is becoming safer.
We’re scared of offending someone.
We’re using AI, which creates based on what’s been done before.
It’s not new.
But it’s dangerous.
Unless you’re happy being ingored.
And won’t ever get a decent competitor entering your market.
Good luck with that approach.
The best marketer in every category wins.
Not the best product or service, the best marketer.
If that’s not you today, you need to change that.
You do that by doing something no one else in your market is.
Something that stands out.
Something that gets criticism and praise.
You don’t need to set out to offend.
But you do need a point of view.
You need to stand behind it.
You need to shout it out loud.
Let your competitors run safe, boring, no response marketing.
Whilst you clean up by being bold and different.
