You can go broke selling a nice to have product, many have.
Instead you want to sell pain relief.
People act on a problem faster.
And they often pay more.
We will do anything to avoid pain.
The greater the pain, the greater the motivation to find a solution.
This means you need to turn your product into pain relief.
Now I know not everything can be.
But if you think creatively, and put the work in, there’s usually a way.
So ,what’s your way?
First of all, you need to understand how what you sell solves a problem.
Then you need to assess how painful that problem is now. And in the future.
Sometimes you need to ramp up future pain to get people over their inertia. Can anyone say insurance?
Insurance is a solution to a future problem that may, or may not, occur.
That’s a hard sell.
I suspect what you sell isn’t that hard.
So, it’s your turn now.
Get this right and you will wipe out your competitors running pretty marketing that gets ignored.