copywriting tips

There's only one way to judge your marketing. Can you guess what it is? If you said response you're right. Bonus points if you said people rushing to give you money. After all a business isn't a charity. You market to get customers. You market to build your business....

Businesses are obsessed with chasing new clients. And I understand it. But often it comes at the expense of ignoring all the upside you already have. So, I always advise maximise before you multiply. Most businesses have a plan that is incomplete. You already have a...

No one knows for sure how much marketing we are exposed to each day. But the best estimate is between 4,000 and 10,000. Now that's a wall of noise. For most people it feels like their brain will explode. So, we have trained ourselves to tune it out as much as...

Our mental space is precious. We have to protect it. Our brains use a lot of energy. So, we can't be paying attention to everything that tries to grab it. The overload feels like a threat to our survival. So, we've trained ourselves to ignore as much as possible. If...

I'm fascinated by memes. They have so much power. But why? And what exactly is a meme? My research suggests Richard Dawkins first coined the term, and it had nothing to with what we know as memes. The definition is two parts. an idea, behaviour, style, or usage that...

Inspiration. Waiting. Waiting. Still waiting. Too many people wait for inspiration, and it never comes. I've got a better idea. Pick a starting point. Here's what I did. I went to the explore page on Unsplash (free images site). I browsed the images and found this one...

This famous quote attributed to John Wannamaker is wrong. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half” It's way more than half. Dave Trott says 89% of advertising isn't noticed or remembered. In simple terms 89 cents in...

No matter your industry potential customers need a great answer to this question. Or they won't buy. Why should I buy from you? In fact, it's just one of the three big questions behind every sale. Why buy at all? Why buy from you? Why buy right now? But today let's...

Your customers are smart. Your customers have seen all the marketing fluff before. They're trained to ignore it. They have to. We're drowning in marketing every day. A non-stop bombardment of B.S. Stuff you care about, and they don't. Social media is a prime example....