61 414 799 515 will@cashcopy.com.au

Lie: People are rational.

It’s hard to believe many still suffer from this delusion.

We are loaded with emotions and it’s emotion that drives almost all buying decisions.

Do you buy a Mac for rational reasons? You don’t. Though you will have rational justifications for doing so.

Does someone having a midlife crisis buy a sports car for rational reasons? Absolutely not.

So the best marketing always engages us emotionally.

The best brands engage us emotionally. After all a brand is what we experience from it.

Run a critical eye over your marketing. Is it too rational? If it is your missing out on a ton of sales.

If you can’t tell then send me a copy and I’ll give you a honest appraisal.