Our brains are powerful.
Their primary job is to keep us safe.
So anything that feels unsafe we stay away from.
That includes your marketing.
If the promise is too big, too unbelievable we ignore it.
Even when we are interested in something we may still not buy because we don’t feel completely safe (this is why people get ghosted).
Is this safe? Is the first hurdle your marketing must pass.
Next is new.
Is this something different to what I’ve seen before?
People have seen a lot.
They ignore anything that can be categorised as seen that.
They don’t want better.
They want new and different.
That’s how you get their attention.
Attention is the first step to getting a new customer.
So your challenge is to make doing business with you safe.
And present what you sell in a new and interesting way.
The great news, for you, is almost no one does it.
Even though they know they should.
It’s easier than ever to become the best marketer in your category.
You up for the challenge?