The 2,000 year old persuasion secret.
It’s better than almost any book written on the topic (I’ve read them).
Here it is.
“If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words.” Cicero
There’s a reason we study ancient wisdom. It’s because it has stood the test of time and is still true.
Cicero is talking about empathy. Something still in short supply today.
We become powerfully persuasive when we do everything possible to see the world through the eyes of the other person.
The best marketers do this almost instinctively. But you can train yourself to do it. The way you do is place yourself on the other side of the message you want to convey.
Then ask yourself:
Is this what I’m thinking?
Is this how I actually feel?
Do I use these words?
Using these simple checks you can make your website sell more, your emails sell more, your ads sell more and your social media posts will get more engagement.
So the 2,000 year old persuasion secret is extreme empathy. Cultivate the skill and you will dominate your market.