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One thing is to always remember is people buy for their reasons not yours. Here are 26 reasons why people buy almost anything. Which ones are most relevant for your business?

1. To make money
2. To save money
3. To save time
4. To avoid effort
5. To be more comfortable
6. To be cleaner
7. To improve health
8. To escape physical pain
9. To gain praise
10. To be popular
11. To attract the opposite sex
12. To conserve possessions
13. To increase enjoyment
14. To gratify curiosity
15. To protect family
16. To be in style
17. To have beautiful (valuable) possessions
18. To fulfil hunger (satisfy appetite)
19. To emulate others
20. To avoid trouble
21. To avoid criticism
22. To be individual
23. To protect reputation
24. To take advantage of opportunities
25. To be safe
26. To make work easier