Use the lessons from this 4am emotion.
People are endlessly fascinating.
Researchers analysed Google search results and found 4am was the peak time for searching the word jealousy.
Interesting isn’t it.
Also makes sense what else would keep you awake at 4am.
The lesson is here to look at what else keeps clients awake at night? What fears, wants, needs, desires and frustrations do they have?
If you take the time to understand that you can create marketing so powerful it should arguably be illegal. But I’m glad it’s not.