You’re an expert on your industry.
You know the good, the bad and the ugly.
Your clients don’t so they need your help.
A bit of attitude.
A bit of genuine honesty goes a long way to building trust.
More so because almost no one does it.
It’s good to have a bold point of view.
It’s good to share that.
Because you’re helping people get better results in your area.
And they’re not experts on your area.
What they want is a trusted and fearless guide.
Hardly anyone will do this.
They’re scared of getting blowback.
But if you’re not willing to risk blowback then you’re not marketing hard enough to stand out.
What’s your point of view?
What do stand against?
What do you stand for?
Tell people, starting right now.
