We stand on the shoulders of those who came before us.
Today I learnt a marketing legend has passed.
Al Ries died at 95.
Reports say he “was working with Laura on slides until the day before he passed”.
If you don’t know him he and partner Jack Trout virtually invented positioning in 1972.
It was all about owning a position in the mind of potential clients.
The work is still advanced today when you consider many companies still don’t get the need to own a position.
I first studied their material at University and am influenced by it to this day. I will be forever.
The work is continued by his daughter Laura Ries.
If you’re in business and haven’t already read Positioning: the Battle For Your Mind get a copy today and devour it. The principles are timeless and will help you make your marketing far more powerful.
