You push the button I’ll do the rest.
That’s what clients really want. In fact, if we’re being honest, they’d like you to push the button too.
Anything that looks like hard work scares most people away.
So your challenge is to make your solution look easy.
Yes there is work to do but that comes later once they have made a commitment to go ahead.
If you don’t make it easy someone else will steal your client.