In a weird coincidence as technology moves towards AI fast, the world is becoming more human.
At least that’s what most of us crave.
Real human connection.
Real humans to do business with.
If you haven’t caught on to the implications for marketers there are many but this is the key one.
Be human. Don’t pretend to be. Actually be human.
Real people. Understanding real clients. Providing products and services with real benefits.
Of course your message has to be human too.
Lose the big words.
Lose the jargon.
Lose the ego.
It’s always been about them, never you.