Stop Saying Solution.
I get it. Clients have problems and you have solutions.
But it seems businesses are obsessed with saying they have a solution.
The big problem with that is clients want to know what that solution actually is.
It’s not enough to say we offer IT Solutions (Google it and you’ll find it’s very common to say that). You have to say what that solution and why does it matter to the client.
Good marketing always shows you understand the client’s problem and that you have a proven way to fix it for them.
But for someone to take action they need details. They need what’s in it for me.
Solutions is just one of those words that gets overused and carries little meaning. Others are full service, full stack, programmatic marketing, the list goes on.
But it’s far better to be clear than just sound clever. Plus you will get more clients from the same marketing investment.