We are all running around wanting validation.
We don’t say it out loud of course. But we act with it in mind.
It’s why people present an ideal version of themselves on social media. It’s why people post things they think their followers will like.
Every like is a little hit of dopamine. It makes us feel good.
William James said:
“The deepest principle in human nature is the craving to be appreciated.”
So what does this mean for marketers?
It’s simple. Show clients and potential clients that we deeply appreciate them. You have to really mean it though. Fake is easy to spot.
Run all your marketing against this question. Does this show deep appreciation for my current and future clients?
If not fix it before investing any money in it.