Take this magic pill and everything will be better.
That’s what clients really want.
In fact if you don’t offer it, they will buy from someone who does. This creates a dilemma.
Because we all know magic pills don’t exist. Therefore we can’t ethically claim to have something we don’t.
So what we need to do is create the appearance of a magic pill.
This means remove as much hard work as you can from the client.
This means remove as much risk as you can from the client.
This means make the first step the smallest possible commitment.
This means have a proven plan to get them from where they are now (metaphorical hell) to where they want to be (metaphorical heaven).
If you do these things then you can present the appearance of a magic pill without the ethical dilemma of selling something that doesn’t exist.
Work on your ethical magic pill marketing strategy today.