Content writer and copywriter death match.
Come at me content writers.
I’m being playful to grab your attention because I have an important point to make.
The two things are completely different.
Content is to inform.
Copy is to persuade people to take action.
Never hire a content writer to write copy. It’s not their skillset.
I’d also probably never hire a copywriter to write content. Sure they could. But it’s like owning a Maserati and only driving around the block. Expensive and not a lot of point.
Hire people for what they are good at. Hire people based on what you need.
The way to identify whether you need a content writer or copywriter is to ask this. Is what I need designed to inform or persuade?
I hope this has been helpful. I see so much confusion in this area.
