I have the best job in the world.
Writing words that sell more of my client’s products and services.
But there’s an interesting thing to know. Words are the smallest part of making sales.
The formula is like this:
Audience 40% of the success
Offer 40% of the success
Words 20% of the success
Does this mean words aren’t important? Absolutely not.
It just means that when I get to work I focus on the first two first and the words last.
Words matter but only if your whole marketing strategy is right.