copywriting tips

As the saying goes assumptions make an ass out of u and me. But they are everywhere. Especially in marketing. Just today I saw a post about a new billboard campaign for a brand. They sell a gluten free alcoholic drink. Naturally they are excited. But the campaign...

Most industries are boring. The websites all look the same. The ads use the same safe lines. And the offers? Same old, same old. If you want your marketing to stand out, you don’t need a bigger budget. You need a different way of thinking. Here are 5 simple methods...

Today's article is a rant. A rant about protecting and developing your greatest asset. Your ability to think. Both critically and creatively. Thinking has been in decline for some time. Social media accelerated it. AI threatens to destroy it. But you must resist....

We don't want much. Just instant health, wealth, love and happiness. And the younger generations are even more impatient. Don't believe me? Ever seen a teeanger waiting for a package to arrive! No one wants your product or service. But they definitely want the end...

How to Make Your Message Short, Powerful, and Impossible to Forget If your big idea can’t survive being shrunk down to a handful of words, it’s probably too complicated. That’s where the Bumper Sticker Test comes in. The idea is simple: Could your message work as a...

Marketing is becoming safer. We're scared of offending someone. We're using AI, which creates based on what's been done before. It's not new. But it's dangerous. Unless you're happy being ingored. And won't ever get a decent competitor entering your market. Good luck...

Our most basic need is survival. But once that's met, we quickly move onto something else. If you guessed status signalling well done. We have a hard-wired need to gain/maintain status within the tribe (world). It makes us do funny things. When someone we know gets a...

I'm going to be completely honest. Most marketing bores people. Hopefully not yours. But if it does there's a solution. It's to commit to being the bravest marketer in your category. To do something no one else is doing or is brave enough to do. And you don't even...

The harsh truth is most marketing is ignored. And the harsher truth is it's your fault. Still with me? Here's why it's your fault. But first know it's OK and normal. Your marketing is safe to ignore. Anything that is safe to ignore, will be ignored. It's human nature....