Damn you’re easy.
No it’s not that I’m anyone’s for a few coins.
This is what I want your clients to think when they engage with you.
They might not say it aloud. But they’ll experience it.
Give yourself a mission to make every point of contact with your business a little bit easier.
Ask yourself how can I make this easier?
Ask it about everything.
From your website to he way you answer the phone. How easy it is to get a fast answer to any question. How easy it is to resolve a problem.
Ease makes being your client a real pleasure. It’s rare. So it also becomes a powerful point of difference and can increase customer loyalty.
I’m sure you’d like that.
Go for it. Become Easy!