This is how interested potential clients in your rambling marketing message.
Not very.
You know why?
Because they have lives to live.
Demands on their time.
Big problems to solve.
All sorts of things going on and your marketing message is just an interruption.
So at last have the courtesy to cut the fluff from your message.
Great marketing has one killer and interesting idea in it.
Just one.
The more you add the more people you lose.
And they’re gone for good.
Distil what you have to say to its essence.
Then, and only then, create your marketing.
Yes, it’s hard, but it’s not as hard as running that marketing doesn’t work.
Next time you’re creating marketing ask yourself this.
Does this contain one compelling idea?
If not don’t run it and keep working on it till it does.
