But one that doesn’t get asked often enough.
Too many assumptions get made in business. The key to seeing them is to brave enough to ask why.
Why are we doing this?
Why do we do it this way?
Why? Why? Why?
You have to avoid falling into what’s called reflexive thinking. Shallow thinking.
I’d like to see a movement for deep thinking in business. It always begins with asking lots of questions and challenging existing assumptions.
Today do this one simple thing.
Take one marketing action you do for your business. Ask yourself why. Ask yourself is the best use my time and energy?
Listen to the answer then act accordingly.