What are they saying about you when you’re not there?
Now I’m not talking about personal gossip.
I’m talking about your clients.
You can have the best marketing in the world but if the clients don’t repeat it then it’s failed.
Your reputation and what you known for is what clients say about you when you aren’t around.
So it’s critical to know what this is.
It’s easy to find it for big brands. Just a few Google searches and there it is. Twitter is a great place to check.
Ideally your marketing contains something that’s easy to remember and easy to repeat.
It’s not easy to come up with this. That’s why businesses invest big dollars in getting it right.
But when you do have it right even bigger amounts come back to your business.
What would you like your clients to be saying about you to other potential clients?