There is only one marketing metric you should be tracking.
It’s not likes.
It’s not shares.
It’s not comments.
It’s not people liking your marketing.
It’s return on money invested. It is the only way to judge your marketing.
You see the purpose of marketing isn’t to ‘get your name out there’ it’s to get clients and grow your business.
Anything else is a waste of your money and more importantly your time. No one gets extra time that’s why it’s more valuable.
So adopt the mindset of judging your marketing investment by the number of friends (dollars) it brings back each time.
If it doesn’t then you need to kill that strategy OR fix it.
It takes work. But it’s never been easier and cheaper to test out your marketing ideas. We live in the golden age of marketing as long as you remember to judge it by dollar returns.