People will do anything for those who encourage their dreams.
It’s rare that someone encourages your dreams but when they do, they have you.
Think about it. This is so powerful it’s often used to recruit members into cults.
We all have dreams but what often happens is others seek to bring us down so they feel better about not achieving theirs. It’s not really conscious but it happens all the time.
You can stand out in your marketing by genuinely encouraging the dreams of your ideal clients. You just have to know what they are.
One of the best examples I have ever seen is Charles Atlas. If you don’t know him, he sold a famous body building course in the 1920s. It still sells today.
He knew his clients dreams. It was all about confidence, looking good and being successful at attracting a partner. Funny how those same dreams still sell things well today.
Tune into to your client’s dreams and wake up to higher sales.