There’s something stopping your clients getting what they want.
Spoiler alert, it’s usually themselves. But we can’t say that or they’ll never buy.
It has to be not their fault. That’s where identifying an enemy can be really effective.
The enemy could be anything.
If you sell weight loss the enemy might be their metabolism. Or it might be the marketers of processed foods.
If you sell accounting services the enemy might be the greed Government wanting to get their hands on more of their money.
If you sell crypto the enemy could be centrally controlled banking and currency systems.
The key thing is the enemy is why they haven’t already got what they want. But you have a specific way to help them.
Your plan helps them defeat their enemy and finally get what they want.
It’s powerful stuff and I urge you to add it to your marketing arsenal today.