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Even the greatest marketing genius in the world doesn’t know this.

You may be surprised to hear what it is.

They don’t know, for sure, their marketing idea will work.


It’s not because they don’t know what they’re doing. They do.

Their idea will be better than most. It’s just the only judge of your marketing is clients.

They either respond and give you money or they don’t.

If they don’t you need to change what you’re doing. If they do you need to scale it up and run it as long as it works.

All marketing is testing and measuring. That’s the real way you become a powerful marketer of what you sell.