61 414 799 515 will@cashcopy.com.au

The year is 1958.

This the famous ‘Man In The Chair’ ad.

The ad is selling magazine space (be a tough job today).

But with a little tweaking this ad would be just a powerful today.

Here’s my go at a rewrite.

“I don’t know you.

I don’t know your company.

I don’t know how your product is different.

I don’t know what you can do for me.

I don’t care about your content marketing strategy.

I don’t want your canned sales pitch.

I looked at your website and still don’t know what you do.

Now, why are you interrupting my day?”

Moral: Marketing is about people. Focus on building trusted relationships before you ask me for money.