Stop.
Pause.
Ask yourself this.
What action do I want someone to take when they see my marketing?
Just one action. It’s hard enough to get so don’t try and do more than one thing at a time.
I can tell almost no one asks this question. You can too. Just look at a lot of marketing and ask this question.
What do they want me to do? 95 times out a 100 you won’t really know. That’s a marketing fail. A very expensive marketing fail.
I promise that if you ask yourself this question every time you create your marketing your results will skyrocket.
Focus creates fortunes.