Crying.
Laughing.
Raging.
Heart melting.
Just a few emotions we experience because we’re human.
You are driven by emotion. I am too. Everyone is.
Sure we might delude ourselves into thinking we’re rational but much of the time we’re not.
This fundamentally changes the way you do your marketing.
It’s out with the rational appeals and in with the emotional ones. Yes we still justify our decisions rationally so you must have reasons why buying your thing is smart.
It took me too long to learn this lesson.
But I promise you this. If you think emotions first you will create more powerful marketing every time.
Now take this mindset and look at all your current marketing. Is is appealing to your clients emotions? Or is too rational?
Act on what you find.
