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Bland.

Boring.

Ignorable.

That’s the state of modern marketing.

Why?

Well because people are scared of offending someone.

But you know what? Someone will always hate what you do.

Once you know that it’s freeing.

Because if your marketing is to have a chance it needs to stand out.

Have you noticed how many things are competing for the same attention you want?

It’s thousands of things every day.

So bland won’t work.

Boring won’t work.

Instead be prepared to do something distinctive.

Bold. Something that ruffles feathers.

If you do, then you have a chance.

If you don’t then you remain ignored.

I don’t want that for you and I don’t think you want that either. Do you?