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Google says humans win again.

Anyone who studies Google knows they update how they rank websites all the time.

They have just done another big update and I love it because the update is all about rewarding unique content written for real humans.

I love it more because it’s likely all the crappy content generated by AI just won’t be as effective.

Google, to some extent, has always been focused on relevance. Relevance for real people.

Tricks come and go. I’ve seen dozens of them.

I’ve seen tools that auto generate a bunch of pages designed to rank. They do for a short time. But Google always catches up.

So put your focus where it should always be. One real people and creating things that interest them and persuade them to buy from you.

Quality trumps quantity. Always remember that.