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Here’s a simple question to expand your marketing brain.

Note I said simple, I didn’t say easy.

What offer could you make to potential clients that they would find impossible to refuse?

A key thing marketers miss is making people a great offer. In fact if you look at most marketing it often doesn’t even contain ANY offer.

No wonder people don’t respond.

No wonder your website is gathering cobwebs.

Coming up with a great offer requires you to step into the mind of a potential client.

You have to be really honest and ask yourself this. Would this get me out of my state of indifference and lethargy to buy?

It’s safe and easy to say no. Only a great offer can move people from no to yes.

Great offers make great businesses.

If you already have a great offer why not share it here. Maybe a potential client is reading this post.