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Hands up if you’re human?

It seems ChatGPT has taken over the world. Spoiler alert is hasn’t.

But there’s something important you need to know about it.

First of all, if you haven’t heard of it, it’s a tool that uses artificial intelligence to write things for you.

It’s pretty impressive. Great for getting ideas. Great for writing basic content like answers to common client questions. Great for writing basic content.

I encourage you to test it out. It’s free for basic use.

But here’s a warning. Don’t get sucked into the technology. Technology is a tool. A useful tool. But you can fall in love with it and forget something critical.

Business is a people-to-people activity. Real humans give you real money if you do your marketing right.

As good as tools like Chat GPT are, they aren’t human. Google can spot AI content. Humans can spot AI content.

Stay focused on building real relationships with your clients and you’ll leave the competition for dead. Most of your competitors are too lazy to do it and will embrace the short cuts. Their loss, your gain.