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Clients will actually tell you what to say to get their money.

But you have to be willing to look.

If you find their words and use them in your marketing they feel understood.

When they feel understood they buy.

You can find powerful information in these places.

  1. Amazon reviews of similar products.
  2. Google business reviews.
  3. Other review websites.
  4. Facebook groups.
  5. Reddit.

Just be curious.

Oh and you can also talk to your current clients and ask questions.

Why did you buy from us?

Or people who didn’t buy.

What could we have done better to get you as a client?

Get them talking and listen to learn.

The deeper you go the better your marketing becomes.