Where’s your audience at?
There are more options to reach people than we’ve ever had.
But what a lot of people do is just jump on what’s hot.
There’s no point being in Tik Tok if you’re selling to CEO’s.
There’s no point being on LinkedIn if you’re selling to plumbers.
You have to think deeply about who you want to reach and what the best way to reach them is.
It may not be digital at all. In fact a few smart marketers have remembered that you can even reach people offline.
There is very little competition there compared to the hyper noisy digital world.
So it’s worth asking yourself. Where do my dream clients hang out? What’s the best way to reach them in a way they will welcome?