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What the smartest businesses have done to thrive in an uncertain world.

It’s been a crazy few years and 2022 looks like more of the same.

But there’s one philosophy that can guide you through turbulent times. It’s this.

Focus on what you can control, not what you can’t. Humans tend to focus too much on events outside their control. It can send you crazy if you do.

So what can we can control? Well, there are many things but the critical one smart businesses are doing is to really appreciate their current clients.

After all the biggest reason clients is because of ‘perceived indifference’. They think we don’t care because they don’t see signs that we do care.

There are many things you can do to show your current clients you care. The easiest of all is to genuinely thank them for doing business with you.

Be a bit vulnerable. Let them know that in tough times their support means the world to you and you are grateful to have it. This is really powerful for local businesses who have done it tougher than most.

It also goes both ways. As a client it means the world to a business if we thank them for continuing to serve us in challenging times.

A little gratitude goes a long way.