I know it’s not.
In marketing timing is everything.
As I write it’s 3 days before Christmas. Most people have mentally checked out.
They’re thinking about Christmas. Or at least a few days off.
If you have anything other than Christmas to sell forget it.
Getting the timing wrong in marketing is a huge problem.
People buy when they’re ready to buy.
But you don’t know when that will be.
So your marketing has to have a long-term approach.
Get someone to raise their hand for something.
Build a relationship of trust with them for as long as it takes.
Don’t stop until the buy, die or tell you to go away.
It’s that simple. But very few people do it.
The dumb marketers are seeking instant sales now.
The smart marketers are seeking the greatest share of the market and the best clients forever.
Seems an obvious choice which one you should be.
