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Perfume is designed to make us smell good.

But there is fragrance that many businesses wear and it smells awful. It repels clients.

Do you know what it is?

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That’s right it’s Eau De Desperation.

If you wear it potential clients can smell if before you even enter the room.

It comes through in your writing.

It comes through in your voice.

It comes through in your body language.

As soon as a potential client gets a whiff they’re gone.

Now sometimes you are desperate to make more sales. So what can you do?

You have to cultivate an attitude of being OK no matter what the outcome.

You will get people saying no. You will get people saying yes. But you have to take the view life goes on either way.

You’re almost like a poker player. Bluffing. Faking it till you make it.

This is intense work on the development of your character. It is work. But by doing the work you’ll make sure you never again apply a single drop of Eau De Desperation.

You’ll be amazed at who you become when you stop wearing it.