+61 414 799 515 will@cashcopy.com.au

Our product is pretty amazing you should buy it.

Would that approach convince you to buy?

It sure wouldn’t for me. Yet every day I see ads and websites doing just this.

It’s great you love your product but you’re the only one who cares about it.

Clients care about what you can do for them. So it’s time to get out of your world and into theirs.

An easy place to start is to read your current website with a cynical and sceptical mindset. That’s what potential clients do. They scrutinize it assuming what you say isn’t true or your product won’t work for them. You have to persuade them otherwise.

Get out of your world and into theirs if you want your marketing to work.