It’s pretty obvious that a severe recession is very likely.
Covid, rising inflation, bank rate changes.
A lot is happening. A lot you can’t control.
In a recession what happens is the weak businesses go under.
The ones that look the same as everyone else.
The ones that have no superior advantage to everyone else.
The ones who fail to treat their clients like the valuable people they are.
But the funny thing is fortunes are often made in recessions too.
It’s all about how you prepare yourself and your business.
Maybe we won’t have one. Maybe we will.
But my advice to you is prepare for the worst and expect the best.
Double down on your client relationships.
Double down on effective marketing.
Double down on being different in a way clients value.
If you do this you become the lion of the jungle and the lion is last to starve.