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I’ll get back to you on that.

No, you won’t.

You’ll forget.

You’ll get busy.

You’ll buy from someone else later.

We can’t wait till later for someone to make a buying decision.

We have to give them compelling reasons to act now.

Sure, if you need lifesaving surgery you act now.

But for most other things it’s safe to wait.

And if it’s safe to do nothing.

People will.

So, your job is to get them emotionally excited about the better life that comes after they buy from you.

To get them to take that first step.

To remove all objections.

To get the client and serve them well.

It’s now or never in marketing.

Remember that when you work on any of it.

Ask yourself. Does this help someone to act now?