It’s not crowded at the top of the mountain.
That’s the good news.
The bad news is you have do what others won’t do to get there.
There’s that work idea that the gurus have taught you isn’t needed to succeed.
The gurus are wrong. You have to do the work. But it’s not about the hustle. It’s about doing the right things.
The number one thing to do is build your business around providing premium results to premium clients.
The best clients want to do business with the best. It’s the way the world works.
Let your competitors fight to the death at the bottom of the mountain for the crumbs. It’s an ugly place to do business.
It’s not right for you.
So where to start?
Step one is to get crystal clear about who you can provide the most value to.
Step two is to look at how you package your offer to get clients the results they want as fast as possible.
Step three is to nail your messaging and positioning. You can’t act like the masses fighting at the bottom. You have to elevate yourself from the fray.
Then you have to execute consistently.
What you’ll see is an evolution in you. An evolution in the clients you attract.
I can’t promise you instant results. Anyone who does is lying to you.
I can promise that you will make significant progress each week and month you commit to the strategy.
Then there’ll be a day where you quietly think to yourself. Damn this was good decision. Damn business is better this way.
Get to it. Now.