My Facebook feed is full of pictures of vegans blocking access to milk in supermarkets in the UK.
What’s going on?
It’s actually really interesting. They’re taking a public stand for what they believe in.
Whether you agree or disagree isn’t the point.
The point is the power of taking a stand, publically.
When you stand against something it’s powerful.
When you stand for something it’s also powerful, but not as much as a stand against.
As a business you must take a stand to stand out.
Look at your industry and the status quo. What sucks? What makes your blood boil? What aren’t clients being told that they should be?
Take a stand on their side. But be aware you’ll piss some people off. If you could see the comments on Facebook that the ‘great milk blockade of 22’ generated you’d be going a while.
So you need to be OK with attracting the people you want and repelling the ones you don’t want.
What will you take a stand on?
